{"id":2702,"date":"2022-05-30T14:54:49","date_gmt":"2022-05-30T14:54:49","guid":{"rendered":"https:\/\/burda-brand-licensing.com\/burdaverlag-brand-licensing-expands-its-portfolio-to-include-sports-illustrated\/"},"modified":"2022-11-17T16:18:29","modified_gmt":"2022-11-17T16:18:29","slug":"burdaverlag-brand-licensing-expands-its-portfolio-to-include-sports-illustrated","status":"publish","type":"post","link":"https:\/\/burda-brand-licensing.com\/en\/blog\/burdaverlag-brand-licensing-expands-its-portfolio-to-include-sports-illustrated\/","title":{"rendered":"BurdaVerlag Brand Licensing expands its portfolio to include Sports Illustrated"},"content":{"rendered":"\n<p><em>Munich, 30 May 2022<\/em> \u2013 <em>BurdaVerlag Brand Licensing<\/em>\u2019s portfolio of international brands has expanded to include the influential sports media brand \u2018Sports Illustrated\u2019. The partnership between <em>BurdaVerlag Brand Licensing<\/em>, Authentic Brands Group (ABG), a global brand-development, marketing and entertainment company as well as owner of the \u2018Sports Illustrated\u2019 brand, and Kouneli, publisher of \u2018Sports Illustrated Deutschland\u2019, was announced at Licensing Day in Cologne on 4 May. <\/p>\n\n<p>Myriam Karsch, CEO of <em>Kouneli Sports<\/em>: \u2018We\u2019re proud to have brought another world-famous, iconic brand to the German market with \u201cSports Illustrated Deutschland\u201d and to be able to gradually diversify it in line with its own international model. The collaboration with <em>BurdaVerlag Brand Licensing<\/em> is an important step in developing \u201cSports Illustrated Deutschland\u201d into a multi-channel brand and delivering the right media coverage to interested clients and partners for their products.\u2019<\/p>\n\n<p>Lasse Martinsen, director of <em>Brand Licensing<\/em>, welcomes the new addition: \u2018With \u201cSports Illustrated\u201d we\u2019ve managed to bring in one of the most acclaimed brands in sport, one that\u2019s been known and loved around the world for years thanks to its excellent journalism. The brand represents an important addition to our portfolio of internationally renowned brands and also ideally supplements our ability to address target groups. We can\u2019t wait to tap into this cult brand\u2019s licensing potential in collaboration with ABG and Kouneli.\u2019<\/p>\n\n<p>With \u2018Sports Illustrated\u2019, licensing agency <em>BurdaVerlag<\/em> builds on its portfolio of international brands along with existing brands <em>Elle<\/em> and <em>InStyle<\/em>. While <em>Elle<\/em> and <em>InStyle<\/em> principally address a female, lifestyle-focused audience, \u2018Sports Illustrated\u2019 has a wider target audience that is passionate about sport. The licensing agency exploits its comprehensive expertise and proximity to the wide-reaching media company in order to develop holistic licensing concepts that cater to both clients\u2019 and target groups\u2019 needs as well as transporting brand values.<\/p>\n\n<p>Successful brands already part of <em>Brand Licensing<\/em>\u2019s portfolio include publishing brands such as <em>Elle, InStyle<\/em>, <em>Freundin<\/em>, <em>Fit for Fun<\/em>, and children\u2019s brands like \u2018Die drei !!!\u2019<em> <\/em>and \u2018TKKG\u2019<em> \u2013 <\/em><a href=\"http:\/\/www.burda-brand-licensing.com\">www.burda-brand-licensing.com<\/a><\/p>\n\n<p>+++<\/p>\n\n<p><strong>About Sports Illustrated<\/strong><\/p>\n\n<p>\u2018Sports Illustrated\u2019 is an unparalleled sport brand that shapes modern culture and unites athletes, teams and fans worldwide. Bringing together sport, lifestyle and entertainment, Sports Illustrated is a 360-degree company providing exciting content, innovative digital experiences, unforgettable events and original products. The German edition of Sports Illustrated captures the essence of the US version. As well as reporting on football, the magazine also devotes a lot of attention to US sports including American football and basketball. Kouneli has the publishing rights for the DACH region.<\/p>\n\n<p><\/p>\n\n<p><strong>About Authentic Brands Group<\/strong><\/p>\n\n<p>Authentic Brands Group (ABG) is a brand-development, marketing and entertainment company that owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City and with offices all around the world, ABG increases the long-term value of over 50 consumer brands and properties through partnerships with first-class manufacturers, wholesalers and retailers. ABG\u2019s brands are represented in retail around the world, including in luxury, specialised, middle-class and mass channels, and from department stores to e-commerce, plus 6100 free-standing stores and shops-in-shops worldwide.<\/p>\n\n<p>ABG has made it its mission to transform brands with compelling product, content, business and experience worlds. The company develops and activates original marketing strategies to promote its brands\u2019 success across all touchpoints with consumers, platforms and new media. <\/p>\n\n<p>ABG\u2019s portfolio of iconic and world-famous brands generates annual worldwide retail revenue of over $21 billion, and includes Marilyn Monroe\u00ae, Elvis Presley\u00ae, Muhammad Ali\u00ae, Shaquille O&#8217;Neal\u00ae, David Beckham\u00ae, Dr. J\u00ae, Greg Norman\u00ae, Neil Lane\u00ae, Thalia\u00ae, Sports Illustrated\u00ae, Reebok\u00ae, Eddie Bauer\u00ae, Spyder\u00ae, Volcom\u00ae, Airwalk\u00ae, Nautica\u00ae, Izod\u00ae, Forever 21\u00ae, A\u00e9ropostale\u00ae, Juicy Couture\u00ae, Vince Camuto\u00ae, Lucky Brand\u00ae, Nine West\u00ae, Jones New York\u00ae, Frederick&#8217;s of Hollywood\u00ae, Adrienne Vit-tadini\u00ae, Van Heusen\u00ae, Arrow\u00ae, Tretorn\u00ae, Tapout\u00ae, Prince\u00ae, Vision Street Wear\u00ae, Brooks Brothers\u00ae, Barneys New York\u00ae, Judith Leiber\u00ae, Herve Leger\u00ae, Frye\u00ae, Hickey Freeman\u00ae, Hart Schaffner Marx\u00ae, Thomasville\u00ae, Drexel\u00ae and Henredon\u00ae.<\/p>\n\n<p>You can find more information at <a href=\"http:\/\/www.authenticbrands.com\">www.authenticbrands.com<\/a>. <\/p>\n\n<p><strong>About Kouneli<\/strong><\/p>\n\n<p>In Sports Illustrated, Kouneli has brought the most important sports magazine in the US to Germany. The German edition belongs to Kouneli Sports GmbH, a 100% daughter company of Kouneli Holding Gmbh, and publishers Myriam Karsch and Florian Boitin have secured the print, digital and events publishing rights. Since 2019, Kouneli has also published the German edition of PLAYBOY.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Munich, 30 May 2022 \u2013 BurdaVerlag Brand Licensing\u2019s portfolio of international brands has expanded to include the influential sports media brand \u2018Sports Illustrated\u2019. The partnership between BurdaVerlag Brand Licensing, Authentic Brands Group (ABG), a global brand-development, marketing and entertainment company as well as owner of the \u2018Sports Illustrated\u2019 brand, and Kouneli, publisher of \u2018Sports Illustrated [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BurdaVerlag Brand Licensing expands its portfolio to include Sports Illustrated - Burda Brand Licensing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/burda-brand-licensing.com\/en\/blog\/burdaverlag-brand-licensing-expands-its-portfolio-to-include-sports-illustrated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BurdaVerlag Brand Licensing expands its portfolio to include Sports Illustrated - Burda Brand Licensing\" \/>\n<meta property=\"og:description\" content=\"Munich, 30 May 2022 \u2013 BurdaVerlag Brand Licensing\u2019s portfolio of international brands has expanded to include the influential sports media brand \u2018Sports Illustrated\u2019. 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