{"id":2381,"date":"2021-11-22T16:16:00","date_gmt":"2021-11-22T16:16:00","guid":{"rendered":"https:\/\/burda-brand-licensing.com\/anouk-new-in-the-burdaverlag-brand-licensing-portfolio\/"},"modified":"2022-10-27T10:42:27","modified_gmt":"2022-10-27T10:42:27","slug":"anouk-new-in-the-burdaverlag-brand-licensing-portfolio","status":"publish","type":"post","link":"https:\/\/burda-brand-licensing.com\/en\/blog\/anouk-new-in-the-burdaverlag-brand-licensing-portfolio\/","title":{"rendered":"\u2018Anouk\u2019 \u2013 new in the BurdaVerlag Brand Licensing portfolio"},"content":{"rendered":"\n<p><strong>\u2018Anouk\u2019 \u2013 the new children\u2019s brand by Hendrikje Balsmeyer and Peter Maffay in the BurdaVerlag Brand Licensing portfolio.<\/strong><\/p>\n\n<p><em>Munich, 22 November 2021<\/em> \u2013 <em>BurdaVerlag Brand Licensing<\/em> is now marketing the new children\u2019s brand \u2018Anouk\u2019 by Tabaluga Enterprises, which includes the children\u2019s book \u2018Anouk, die nachts auf Reisen geht\u2019. The bedtime stories were written by Hendrikje Balsmeyer and Peter Maffay, and lovingly designed by popular illustrator Jo\u00eblle Tourlonias in her unique style. The stories, for boys and girls aged 5 years and above, transmit key educational values to strengthen children\u2019s self-confidence and stimulate their imagination.<\/p>\n\n<p>\u2018The new brand by Tabaluga Enterprises produces a broad spectrum of licensing potential with Anouk and all her friends as day-to-day companions. The possibilities range from toys to fashion and accessories, all the way to imaginatively designed children\u2019s rooms and the entire home, living and outdoor area\u2019, gushes Lasse Martinsen, Director of Brand Licensing, about the new addition, and adds: \u2018Branded and specially designed products create proximity to the stories\u2019 brave protagonist and they elicit amazing emotions, like making the trip to nursery or primary school a real adventure with a matching rucksack or school bag.\u2019<\/p>\n\n<p>\u2018In collaboration with the experts at <em>BurdaVerlag Brand Licensing<\/em>, we want to design licensed products that aren\u2019t just practical and attractive-looking, but which carry a message too\u2019, Peter Maffay explains. Hendrikje Balsmeyer adds: \u2018Our stories ought to communicate a feeling of safety and tranquillity as part of an evening routine so that children can sleep healthily. At the same time the stories strengthen values like self-belief and a feeling for togetherness with others. We\u2019re convinced that you can\u2019t learn social responsibility soon enough.\u2019<\/p>\n\n<p>The comprehensive \u2018Anouk\u2019 style guide with its stunning illustrations allows licence holders to design individual and unmistakeable products. Plus, the matching values of \u2018Anouk\u2019 with the hugely successfully children\u2019s brand \u2018Tabaluga\u2019, which celebrates its fortieth anniversary next year, make for varied and wide-reaching communication possibilities for expanded group targetting, including through Peter Maffay\u2019s concerts.<\/p>\n\n<p><em>BurdaVerlag Brand Licensing<\/em> exclusively takes over all licence-marketing activities from distribution to brand management, all the way from partner acquisition for licensors to putting together comprehensive brand collaborations. Following the successful acquisition of the five existing brands TKKG, TKKG Junior, Die Fuchsbande, Teufelskicker and Die Punkies from EUROPA (Sony Music Entertainment), <em>Brand Licensing<\/em> is expanding its portfolio in the children\u2019s segment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Anouk\u2019 \u2013 the new children\u2019s brand by Hendrikje Balsmeyer and Peter Maffay in the BurdaVerlag Brand Licensing portfolio. Munich, 22 November 2021 \u2013 BurdaVerlag Brand Licensing is now marketing the new children\u2019s brand \u2018Anouk\u2019 by Tabaluga Enterprises, which includes the children\u2019s book \u2018Anouk, die nachts auf Reisen geht\u2019. The bedtime stories were written by Hendrikje [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Anouk\u2019 \u2013 new in the BurdaVerlag Brand Licensing portfolio - Burda Brand Licensing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/burda-brand-licensing.com\/en\/blog\/anouk-new-in-the-burdaverlag-brand-licensing-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Anouk\u2019 \u2013 new in the BurdaVerlag Brand Licensing portfolio - Burda Brand Licensing\" \/>\n<meta property=\"og:description\" content=\"\u2018Anouk\u2019 \u2013 the new children\u2019s brand by Hendrikje Balsmeyer and Peter Maffay in the BurdaVerlag Brand Licensing portfolio. 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